HorSense Innovations is a Czech-Ukrainian company focused on the European horse market, with two core missions: connecting horse sellers with buyers and developing innovative IT solutions tailored to the industry’s real needs. The HORSES.SALE portal is the product of over 20 years of hands-on experience and deep insight into the challenges faced by horse owners, buyers, and service providers.

While some services on the portal are free and others paid, one thing remains constant — you won’t find any advertising here. That’s our principle: buyers see only horses that truly match their search criteria, not paid placements; clients discover transport companies based on route and availability, not who paid to appear first; and when we help find veterinary exam options, it’s because they’re the best fit — not because we earn a commission. We stand for fairness, transparency, and quality — not pay-to-appear visibility. 

Horses Buy & Sell

Both buyers and sellers face challenges — buyers struggling to find high-quality horses at fair prices and sellers wasting time on inquiries that lead nowhere. Our approach goes beyond simply listing horses. We carefully select and verify each listing, providing direct access to horse owners or their authorized agents. Buyers can be confident that they’re browsing a curated selection of quality horses, while sellers know their listings reach only motivated, serious buyers. With our expertise in the industry, we make sure the right buyers see the right horses, helping sellers close deals faster. Whether you’re searching for your dream horse or looking for the right buyer, our experience and connections make the process smooth, secure, and successful.

Horse Transport

Our horse transport tool was created with the same values in mind. It enables buyers to find transport companies based on clear pricing and relevant routes — not paid placements or rankings. Transporters can also receive direct client requests that match their planned routes, helping them reduce empty loads, improve efficiency, and ultimately save money for clients. The service is completely free for customers and doesn’t charge any commission to businesses. Our goal is to simplify logistics while empowering both sides to make fair, well-informed decisions.

Contracts Customization and eSign

To support transparent and secure transactions, we also offer a contract customization tool. It allows both buyers and sellers to create, personalize, and e-sign professional purchase agreements tailored to each horse sale. The tool includes ready-to-use templates and guides to help users avoid legal uncertainty and save time. We don’t act as intermediaries — the agreement is between the parties, and we simply provide the means to make the process smoother, clearer, and more reliable.