HorSense Innovations Ecosystem
HORSES.SALE is part of the HorSense Innovations ecosystem - a group of web tools created for the equestrian community.
Our mission is to connect horse sellers and buyers in a smarter, safer, and more transparent way.
By maintaining the right balance between listing visibility and privacy, we help sellers present their horses to serious buyers only. At the same time, we carefully select horses that offer the best price-to-quality ratio from trusted sellers, helping buyers find exactly what they are looking for. Beyond listings, our additional tools support both parties throughout the horse purchase process - from presentation and communication to documentation and verification.
The story began in 2006, when Ukrainians Ana and Sergiy launched their first horse-related web project. That initiative marked the beginning of a long journey that led to multiple equestrian ventures over the years - including a news portal, forum, magazine, tack shop, and horse agent service.
Eventually, this experience grew into HorSense Innovations, a company incorporated in the Czech Republic, focused on building modern online solutions for the equestrian world. In 2025, the culmination of this experience and passion resulted in the launch of HORSES.SALE - a platform designed to rethink how horses are presented, discovered, and sold online.
Ana is an amateur dressage rider with nearly 20 years of experience and a strong reputation in the European dressage horse market. She started by selling Ukrainian dressage horses and now works as a trusted agent across Europe, helping clients find and promote quality horses.
You can contact Ana with any questions related to horse sales, listings, or partnerships.
Sergiy is an IT entrepreneur and co-founder of several SaaS projects. With deep experience in software development and product design, he is responsible for creating the innovative tools and features that make HORSES.SALE unique.
You can reach out to Sergiy regarding technical aspects, platform features, or collaboration ideas.
HORSES.SALE is evolving constantly, and we welcome your feedback, ideas, and collaboration proposals to help us make the platform even better for everyone in the equestrian world.