Why this matters
Anyone selling horses regularly needs somewhere to send people. A trainer asks what you currently have, a client wants to see the string before visiting, a partner abroad needs something to forward — and a folder of phone videos isn't an answer. Sending horses one by one through WhatsApp works until the third message, then the buyer loses track of which video belonged to which horse.
Building a proper website solves it, but at a cost most sellers would rather avoid: a developer, a domain, and the ongoing chore of keeping every horse's details, photos, and price up to date in two places. Yards that do have a website usually have an outdated one, still showing horses sold last season. The alternative — sending people to a marketplace listing — puts your horses next to competitors' adverts and someone else's branding, which isn't how you want to present a serious sales string.
The Business Page sits between those extremes. It's a clean page with your logo, your contact details, and only the horses you choose, without HORSES.SALE branding and without the marketplace around it. It isn't listed on the marketplace, so you control who receives the link. And because the same horses can be embedded straight into your own website, your site stays current automatically — you keep a professional online presence without building one from scratch.
How to use it
Which horses appear on the page is entirely up to you. When you submit a horse, the last step holds the publication preferences: enable the option to publish on your Business Page or embed it on your website, independently of whatever you chose for the HORSES.SALE listings. The same horse can be public and on your Business Page at once, and you can add or remove a horse later from its card on the "My horses" screen. Note that while the number of horses you can sell on HORSES.SALE depends on your account plan, the Business Page takes an unlimited number of horses for free.
Setting up the page itself happens in "Tools" → "Horse lists", where the Settings button opens your page options. There you edit the page address — the slug that turns your link into https://horses.sale/seller/[your-slug] — choose a list or grid layout, upload your logo, and add your contacts, including social media accounts and a contact person.
Sharing works two ways, both found under the "Sharing" button on the "Horse lists" screen. The "Your business page" block gives you the URL to send to clients and partners; the page is publicly accessible and may still be indexed by search engines, but it isn't listed on the marketplace, so in practice it goes where you send it. The "Embed on your website" block gives you the code to paste into your own site as an iframe, which displays your horse list and individual horse cards there and keeps everything synced automatically. Update a horse once, and both your page and your website show the change.
Frequently asked questions
Do I have to publish my horses publicly to use the Business Page?
No. You decide which horses appear on your Business Page, and publishing them on the HORSES.SALE public listings isn't required. The Business Page setting is independent of your listing settings, so a horse can be on both, or only on your page.
How many horses can I put on my Business Page?
An unlimited number, free of charge. The limit tied to your account plan applies to selling horses on HORSES.SALE, not to your Business Page.
Can I use my own branding and address?
Yes. In the page settings you can upload your logo, choose a list or grid layout, add your contacts and contact person, and edit the slug so your URL reads https://horses.sale/seller/[your-slug]. The page carries no HORSES.SALE branding.
How do I show these horses on my own website?
Open the "Sharing" screen and copy the code from the "Embed on your website" block, then paste it into your site as an iframe. Your horse list and individual horse cards appear on your website and stay synced automatically.
Is my Business Page private?
It's publicly accessible and may be indexed by search engines, but it isn't listed on the HORSES.SALE marketplace. That makes it suitable for sharing directly with clients rather than advertising to everyone.
Can I share only some of my horses with a particular client?
Yes — that's what collections are for. From the same Sharing screen you can create a named collection with a selected set of horses and share its own link, instead of sending your whole Business Page.