Why this matters
The video is usually what sells the horse — and it's also the easiest asset to lose control of. A clip sent through a messenger gets forwarded in seconds; an unlisted YouTube link is one tap from being public; a video posted in a group keeps circulating long after the horse is sold. Professional footage costs money and effort, and once it's loose, it advertises your horse without your price, your context, or your name attached.
Sellers and agents feel this most in targeted deals. Exclusive material is meant for one client, not their whole group chat. Sometimes you want a buyer to watch a video once before a call, not to keep a copy for comparison shopping. And YouTube, however convenient, offers none of this — no expiry, no verified access, no way to know the link stopped where you sent it.
Purpose-built video hosting closes that gap. A public link opens the video on a clean preview page without distractions, for the cases where reach is the point. A private link adds control: it can expire after the first play, work for a limited time, be locked to an IP address, or require a verified phone number or email. Watermarks protect the footage itself, and if a link has served its purpose, you simply generate a new one.
How to use it

All your videos live in the "My Videos" section — both those assigned to horse cards and standalone ones. Click "Add new video" to upload, or select an existing video and open "Settings" to manage it. Horse cards accept YouTube links too, but the advanced controls apply only to videos uploaded to the platform, which is exactly why the hosting exists. In the mobile app, the same sharing lives under "Tools" → "Sharing hub", with videos as one of the content types.
Public sharing is one click: "Copy link" produces a video-preview URL that stays active as long as the video exists in your account and opens on a clean page with nothing unnecessary around it. For more control, turn on the Privacy Features in the video settings: expire after first play, timed access for a set number of minutes after the first view, an allowed IP address, phone number access, or email access with code verification. Activating any option generates a private link to share; when a link runs out — by time or by views — its status changes from "Active" to "Expired", and you can generate a new one at any moment.
Beyond sharing, the video tools earn their keep twice. A watermark — predefined text or your own logo — appears on both public and private previews, keeping your mark on the footage wherever it's viewed. "Download frame" captures a sharp still from any paused moment, which beats a screenshot when you're short of good photos. And the AI-powered "Apply Blur" (beta) blurs the rider's face, sending the processed video to your email in about ten minutes.
Frequently asked questions
Why upload videos instead of using YouTube links?
YouTube videos can be attached to horse cards, but they carry no advanced controls — anyone with the link can watch and forward them. Uploaded videos support expiry, verified access, IP restriction, and watermarks.
How do I make sure only my client sees the video?
Use phone number or email access — the viewer must enter a one-time code sent to the number or address you specified. You can also lock the link to a specific IP address.
What happens when a private link expires?
Its status changes from "Active" to "Expired" and it no longer opens. You can generate a fresh link at any time, so an expired link never strands the deal.
Can I protect the footage itself, not just the link?
Yes — apply a watermark, either predefined text or your own uploaded logo. It appears on both public and private video previews.