Why this matters
Selling a horse well is mostly a matter of reaching the right person, and the usual routes are slow. You write an advert, post it to a marketplace and a few Facebook groups, and then wait — answering the same questions, filtering out people who were never serious, and hoping someone suitable happens to scroll past. Meanwhile the horse still needs feeding, training, and keeping in the shape it was advertised in, so every extra month costs real money.
Public advertising doesn't suit every sale either. Sellers of valuable horses, professional yards, and anyone who prefers discretion often don't want a price and a video circulating publicly. But staying private has usually meant relying on your own network and hoping word reaches the right buyer.
There's also the question buyers and sellers never quite answer for each other: someone may be actively looking for exactly your horse right now, and neither of you knows it. HORSES.SALE addresses all three problems. You can look at real buyers' requests before deciding how to sell, publish a listing when you want reach, or choose private matching when you want discretion. In every case the buyer contacts you directly, so the deal stays yours.
How to use it
You can start without building a full profile. In the Seller section, tap "Find buyer request" and give minimum details about the horse: discipline, level (for dressage and jumping), gender, age, country, and price. Tap "Find buyers requests" and your horse card appears on the "My horses" screen with a counter such as "5 matched buyer requests". Opening it takes you to the Matched requests screen, where a toggle switches between requests on HORSES.SALE and requests found by the search engine on social media; tapping a social media request takes you to the original post. You'll also receive updates when new matching requests appear.
To actually offer your horse to buyers on HORSES.SALE, you need a full horse profile — the "Start selling on horses.sale" button leads there, as does "Sell with horses.sale". The flow walks through the main details, then descriptions (an AI tool can write the sales description for you), optional pedigree details, photos and videos, and your seller information including contacts.
The last step is the publication choice. Public Listing puts the horse on the HORSES.SALE listings in the website and the mobile app. Private Matching keeps it unpublished, and you offer it directly to buyers whose requests match. You can also publish the horse on your business page on the portal, and share its assets or details with clients outside HORSES.SALE. Whichever option you choose, the buyer sees your direct contact details — no middlemen and no commissions. The database is moderated, so approval takes up to 24 hours, and you get a notification once your horse is live.
Frequently asked questions
Can I see who's looking for a horse before I create a listing?
Yes. The "Find buyer request" flow needs only minimum details — discipline, level, gender, age, country, and price — and shows you matched buyers' requests from HORSES.SALE and from social media. To offer your horse to buyers on the platform, though, you'll need a full horse profile.
What's the difference between Public Listing and Private Matching?
With Public Listing, your horse appears in the HORSES.SALE listings on the website and in the mobile app. With Private Matching, the horse isn't published at all — instead you offer it directly to buyers whose requests match it.
What do I need to create a full horse profile?
Main details, descriptions, photos and videos, and your seller information with contacts; pedigree details are optional. If writing the sales description is the part you dread, an AI tool in the flow can write it for you.
How long before my horse appears on the platform?
Up to 24 hours. The database is moderated, and you receive a notification once your horse has been approved.
Where do the buyers' requests come from?
From two sources: requests received on the HORSES.SALE portal and mobile app, and requests discovered by the search engine on social media. A toggle on the Matched requests screen switches between the two lists.